Everyone, and I mean EVERYONE uses social media. Facebook, Twitter, and Instagram are just a few examples of the social mediums that people check and update regularly. People might use these outlets for personal reasons, but many companies and executives have started to use them professionally as well. Companies know that social media is a powerful tool for customer outreach, and there is tremendous value placed upon it. That is why it is important as salespeople to use company social media information to your advantage. Company executives are updating their job titles, providing recent news on their company that may be relevant, and even providing contact information on how to reach them! This is all done through social media and it allows us as salespeople to have more accurate information in our back pocket when we are prospecting.
Here at Advata we use the information provided in social mediums to help your list building. There is accurate, updated information available through these outlets, and this information can dramatically improve your prospecting efforts. We separate ourselves as a lead generation company by incorporating this information, within limits, into our prospect profiles. Our hopes at Advata are that you as a salesperson will find this information useful and it will provide you with accurate channels to reach your ideal customer.